(Philadelphia, PA March 9, 2015) – Support Center for Child Advocates (Child Advocates) in Philadelphia, PA was the winner of IKEA Life Improvement Challenge sponsored by the IKEA store (Conshohocken). Child Advocates’ young clients are subjected to sudden change, and they are sometimes quickly relocated. Child Advocates will now have an IKEA inventory of commonly needed items, such as bedding, mattresses, bedroom furniture, luggage, school supplies and backpacks to help foster children feel they have a place in their new home. For younger children, a nice new soft toy will provide a sense of comfort during times of transition.
“Our child clients frequently need a safe and comfortable place to call home, while they recover from personal trauma,” says Child Advocates Executive Director Frank Cervone. “Oftentimes, these children have very few possessions, let alone necessary furniture or other personal effects that most of us take for granted.”
IKEA wants to play a part in creating a better life for the many people, as well as communities touched by IKEA business. While IKEA works on a global level to improve the lives of people in developing countries, IKEA also wants to be a good neighbor in its local communities. The IKEA Life Improvement Co-worker challenge is one way to make a difference closer to home.
How the IKEA Life Improvement Challenge Works:
Each year, IKEA receives many inspiring proposals from IKEA co-workers as candidates for the campaign. Then the IKEA steering committee – at each store – selects up to three organizations for co-workers and customers to vote online. The charitable organization from each store market with the highest number of online votes becomes the winner, and the 2nd and 3rd place winners receive IKEA gift cards.
IKEA US started the IKEA Life Improvement Challenge in 2011, and since then over 120 local charities have received over $1 million in IKEA products, design expertise, and manpower.
For more information on the winners, click HERE:
Contact: Moira Mulroney, Director of Development & Communications 267-546-9208
About Support Center for Child Advocates: The Support Center for Child Advocates (Child Advocates) is the country’s oldest and largest pro bono legal and social services agency for children. Child Advocates mission is to advocate for victims of child abuse and neglect with the goal of securing safety, justice, well-being and a permanent, nurturing environment for every child. www.advokid.org
About IKEA Group
The IKEA vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. There are currently 315 IKEA Group stores in 27 countries. Additionally, there are 40 IKEA stores run by franchises. There are 40 IKEA stores in the US. In FY 14, IKEA Group had 716 million visitors to the stores and 1.5 billion visitors to IKEA.com. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information, please visit www.IKEA.com, facebook.com/IKEAUSA, @IKEAUSANews, @IKEAUSA, http://pinterest.com/IKEAUSA/, www.youtube.com/IKEAUSA, www.theshare-space.com, www.theshare-space.com/en/Blog